The Fundnel Factor is a data-guided deal screening and evaluation process that all investment opportunities go through. Our system will evaluate a candidate company's background (business plan), management background, financial performance, product & brand and market & industry potential. Similarly, we compare a candidate with the industry / sector performance and subsequently evaluates the potential for exits for the investment – over 130 quantitative data points reviewed per opportunity.

The system generates a final score (The Fundnel Factor) relative to internal and industry benchmarks, and deciphers if the company merits further evaluation by our investment team.

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